![]() In 1995, IBM adopted a business casual policy. In 1992, Levi Strauss distributed a "Guide to Casual Business Wear" and how-to kits to human resource directors at more than 30,000 companies. But there were other catalysts along the way. Now it's less clear what clients want to see when they meet with their broker.įashion History Perhaps the Internet era with its scruffy CEOs changed the image of professionalism. Then came the business casual revolution. Women brokers endured severe, dark "dress for success" suits with floppy bow ties before graduating to softer tailoring and more color choices. Brokers looked different from pinstriped, wing-tipped bankers, but definitely not like the too-slick caricatures in the 1980s film "Wall Street." Until the 1990s you knew what to wear to work.
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